Branding your Business

Business, Social Media

You’ve made the decision to open an on line business.  You have product and decided on pricing, so you’re ready to go live.  Sounds simple, right?  Not even close!  There’s this little concept for success called “branding” that’s critical to any business.   Major businesses are known by their branding, colors, logos all inclusive of “Who They Are”.   You want people to recognize your new venture by your branding too.  So where do you begin?  You’ve got a lot of important decisions to make.  Here’s a little history of ShopLadyLike’s branding.


My daughter Kristy and I took the plunge in 2009 and opened an Etsy Shop.   Next we chose Ladyknitster as our business name.  It told customers that we sold handmade knitted items by a sweet “lady” but hey, I also crocheted too.  Bad choice for a name which we changed later on.  We had a glitch when Etsy gave a one time option to change our shop name.  We wanted Lady Like but someone already had that name but didn’t sell or buy anything.  We asked if she would consider releasing the name for a nominal fee and she said no.  So we chose ShopLadyLike since our items have a vintage-inspired design and we wanted our customers to feel like a lady when they wore our products.

We already decided on most of our products, colors and pricing but had to choose our branding.  First step was the design and color for our shop logo.   I felt pretty fortunate that Kristy had a photography and blog design business and had developed her branding for both.  We chose simple, clean lines in black and white.  Since most customers refer to us as “Lady Like” we changed the Etsy Shop banner to Lady Like with a subtitle of Handmades and carried the branding to business cards, labels for our products, pricing tags, and banner.

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I suffer from crazy moments when I want to add something to the branding to “spiff” it up and then I come to my senses.  I actually love the clean look and would never change it.  One of the nice things about keeping with your branding is most printing companies already have your template and there’s no extra set up fees.  Sometimes you may have bumps in the road on your way to branding but you have to love it.  Be comfortable in your choices and feel excited when you get that referral because your customer remembered your shop.   Oh yes, you can find that item at Lady Like.



46 Responses

  1. Kungphoo says:

    You hit the nail on the head… branding is extremely important.. That is how you distinguish yourself from the pack! Nice article.

  2. Yes, branding is very important and not that easy to do. It does take time and patience and of course, great ideas! I like what you’ve done. It is very Lady Like. 😉

  3. Branding is must. I can’t recall the amount of times I’ve purchased things at local vendors fair and I didn’t have a way to go back and reach out to the seller for more. Your logo is very classy, I like it!

    • ladydi says:

      I know what you mean. I always put a business card when I made a sale at vendor fairs. That’s the best way to get customer to contact you again. You’re so right Marielle

  4. Tina Ashburn says:

    You are so right about the value of branding. It takes time, but it’s worth it.

  5. I agree branding is very important and should be given a lot of consideration. Thought must also be given to how the branding will appear not only on printed materials but also on a website and social media platforms.

  6. Nate says:

    Branding is everything. People associate logos, slogans to brands. It makes it easy to recognize. Thanks for the great post!

  7. We rebranded 2 months ago and are still tweaking colors on our website, my facebook page is waiting for a name change, not able to order custom tags until we are sure about our colors, and same is true for our logo. I believe even after all of that is done, that is when branding starts. Those are the foundation- the staples of our company and how we present ourselves online, in print, in engagement , across platforms establishes our branding. I was recognized as BeadZbyRoz and many people saw my purple tag, recognized a design on someones neck, so deciding to change to a new co name was an important decision. I wrote about our reasons in a blog months ago. I don’t think branding ever stops and I can’t wait to get on with ours.

    • ladydi says:

      So true Roslyn. Sometimes it’s necessary to rebrand when you want a fresh look. It’s fun to go through the branding experience. Thanks for sharing!

  8. Yvonne Brown says:

    Branding your business or yourself is a careful process and every attention to detail in begging for attention. Thanks for your helpful post!

  9. Don Purdum says:

    I actually like your branding! It’s catchy, simple, and easy to remember. The logo looks great and it all communicates your values – “homemade”. Well done!

  10. Nice article & great logo. It captures the essence of your brand very well, I also like that it’s simple, beautiful & elegant!

    That said, it’s very frustrating that most people especially business owners view branding as your logo, company colors etc. These are merely part of your brand but not your brand- They are is part of what’s called “Brand Identity”

    Branding in itself is a more detailed process that encompasses research, strategy, implementation and brand marketing.

    Your brand elements & identity (color pallette, logo, naming, business cards, website/blog, brochures etc) should only be created after you have completed your brand research and laid out your brand strategy & foundation.

    Last but not least “rebranding” doesn’t simply mean changing your logo, website url or company name. As illustrated above, it’s much deeper than that.

    • ladydi says:

      Wow Tim, thanks for your comments! I love learning more about branding! Appreciate your comment about our logo and branding. I have to say when I look at our business cards, stamp, product stickers, etc. I do smile with pride. And isn’t that the point! You should be happy with your choice of branding but you need to carry that through to whatever product you’re selling. They go hand in hand. You are so right. It encompasses the whole package. Thanks again for sharing.

      • You’re welcome LadyDi, it’s important to give credit where it’s due 🙂 Agreed, you should be happy with your choice of branding. By the way, I find your mother-daughter team is very inspiring! Keep up the great work!

        • ladydi says:

          Thanks Tim. My daughter and I enjoy working together. Kristy is a professional photographer and blog designer and feel fortunate for her eye for branding.

  11. Sandy K Hardy says:

    I knew nothing about “branding” until I started my business. It is very important to growing a business. Your brand is you. It was great your daughter was already knew about branding, I am sure that made it so much easier.

    • ladydi says:

      I couldn’t have done it without Kristy and she’s so knowledgeable about design and branding. I’ve been asked what WP template she used for our blog and I asked her this morning. Actually, it’s her own design and I have to say I love the ease of it. Thanks for your comment Sandy

  12. Yes, I think branding is important. I believe sometimes it can be subtle but it always needs to be authentic.

  13. Darla says:

    This is a great post! Branding is such an important part of your biz and marketing. As a designer and teacher I could not agree with you more. You brand is also what your customer’s perception of your product or service. In my view, You and your daughter have done a great job branding LadyLike!

  14. Brenda Young says:

    Branding your biz visually to stand apart is such an important factor, not only with logos but social presence as well, thinking Google plus, Instagram and Pinterest… They are great venues for branding

    • ladydi says:

      I know Brenda! Social presence is where it’s at and working hard to get out there since I’m now on G+, IG, Pinterest and all the others. It definitely takes time. Appreciate your comments!

  15. Rita Barakat says:

    Great post – I just took a class on branding at CHA, it felt good to know I was already on the right track. I handed somebody my postcard at the show with my logo on and as soon as they say it they oh I know you…and proceeded to tell me about my website made me feel like OK I am doing something right! But it’ s true I cant tell you how many times I get home- after vacation or a fair and find there is no name on the products- not even the receipt! If you love it you have no way to re order! Or buy your friends one when they see it and love it!

    • ladydi says:

      Thanks Rita and congrats that you were recognized by your branding and products. When I meet people and they ask about my business, I say I’m Lady Like. I love when they reply, oh I know you, you make those headbands! That’s right. Shop names can be so tricky. I love your work and would to hear any additional info from CHA about branding that you might want to share. Have a great weekend!

  16. Scott D. MacDonald says:

    Great advice for small businesses! Branding is something that many people forget about, but it becomes your company’s public profile and is therefore such an important part of launching your business.

    • ladydi says:

      Taking your time and considering all facets of your business makes it easier to decide on the perfect branding. If my daughter hadn’t already had three businesses and knew about branding, I never would have known where to start. She’s one talented young lady! Thanks Scott.

  17. yes…I lie the clean look and simplicity. Thanks for the reminder about the importance of branding.

  18. Sharon Mele says:

    To me branding is extremely important! I love photography and being creative like your sister! You hear people saying things like “oh you know it was black and white with polka dots right at the top of the sign,,,ect. We as humans love to describe things!

    • ladydi says:

      Thanks Sharon but it’s my oldest daughter that’s the photographer and blog designer. Through her work I’ve developed a love for all kind of photography. She was also an artist in her high school years too. Branding comes easy to her and loved working out the branding for Lady Like. Have a great weekend!

  19. Simona says:

    Branding and rebranding is a never ending job. Your brand transforms every year. It is great to have a direction, then to add onto your brand and review it every year.

  20. Pat Moon says:

    Great branding history. I like ‘LadyLike’ as that defines yet leaves you open to adding more products that fit that niche. It also will draw people in just to see what the products really are.

  21. Great article. Branding is so much more than your logo and colors. It is also your message and personality of your brand…which you convey so well. Great job.

  22. Great commentary on this subject. Being creatives – too often we get lost in the work of creating that the business things. Branding and brandbuilding should be upfront and center. Thanks for this important reminder!

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