You’ve made the decision to open an on line business. You have product and decided on pricing, so you’re ready to go live. Sounds simple, right? Not even close! There’s this little concept for success called “branding” that’s critical to any business. Major businesses are known by their branding, colors, logos all inclusive of “Who They Are”. You want people to recognize your new venture by your branding too. So where do you begin? You’ve got a lot of important decisions to make. Here’s a little history of ShopLadyLike’s branding.
My daughter Kristy and I took the plunge in 2009 and opened an Etsy Shop. Next we chose Ladyknitster as our business name. It told customers that we sold handmade knitted items by a sweet “lady” but hey, I also crocheted too. Bad choice for a name which we changed later on. We had a glitch when Etsy gave a one time option to change our shop name. We wanted Lady Like but someone already had that name but didn’t sell or buy anything. We asked if she would consider releasing the name for a nominal fee and she said no. So we chose ShopLadyLike since our items have a vintage-inspired design and we wanted our customers to feel like a lady when they wore our products.
We already decided on most of our products, colors and pricing but had to choose our branding. First step was the design and color for our shop logo. I felt pretty fortunate that Kristy had a photography and blog design business and had developed her branding for both. We chose simple, clean lines in black and white. Since most customers refer to us as “Lady Like” we changed the Etsy Shop banner to Lady Like with a subtitle of Handmades and carried the branding to business cards, labels for our products, pricing tags, and banner.
I suffer from crazy moments when I want to add something to the branding to “spiff” it up and then I come to my senses. I actually love the clean look and would never change it. One of the nice things about keeping with your branding is most printing companies already have your template and there’s no extra set up fees. Sometimes you may have bumps in the road on your way to branding but you have to love it. Be comfortable in your choices and feel excited when you get that referral because your customer remembered your shop. Oh yes, you can find that item at Lady Like.